Estee Lauter Sec3

As her business grew she hired a spokes person, who worked very closely with her. They traveled the United States talking to department store buyers, and trying to create a bigger name for her products.
By the 1950s, Josephine added fragrances to her collection. By 1973 Estee Lauter was known for elegance and femininity. Over the next decade the once home-based company boomed and created new products such as Clinque in 1968. Clinque is a line of skin care products and makeup. It was created to target women who are interested and knowledgeable about their skin. In 1990 Estee Lauter Inc. introduced a line called Origins. Origins is a line of botanically based products for skin care, makeup, and sensory therapy.
In the mid-1990s Estee Lauter Inc. distributed products to over 100 countries, including Germany, Hong Kong, Russia, Australia, Canada, Singapore, Mexico, the Ukraine, Malaysia, and Venezuela. In the late 1990s, it was known as one the largest cosmetics companies in the world, with over 15,000 employees and annual sales of almost 4$ billion. It was ranked 727 on Business Week’s Global 1000 world’s most valuable companies. Josephine became one the wealthiest self-made women of the twentieth-century